(1)Fanciful trademarks: trademarks that are invented, coined or devised solely for a specific purpose, rather than derived from existing words or phrases. Examples include “PANANSONIC” and “SONY” used on TVs, radios, etc.
(2)Arbitrary trademarks: trademarks that are composed of common and existing words or phrases and bear no relationship to the goods/services designated thereby. Examples include “APPLE” used on computer-related goods.
(3)Suggestive trademarks: trademarks that imply, by way of metaphor, the shape, quality, function of the designated goods/services, or anything related to the composition, nature, property, function, or intended use of such goods/services, but are not necessarily or commonly used by traders to identify such goods/services. Examples include “SNOW WHITE” used on facial cream, facial lotion, etc.